Analyse a company's internal and external environment in identifying strategic long-term direction, its resources and competitive capabilities for crafting an appropriate strategy. You can analyse the strategic audit by analysing the company’s internal and external forces as suggested below

Discussion on group Project

1. I want to ask regarding assignment audit report. For the current strategies to achieve the vision/mission/objective, is it the current strategies same with core values? 

The current strategies are referring to existing company's strategic that been implemented. So you've to identify the current strategies, for example IKEA; they have using Cost-leadership strategy.  Low prices are the main concern stone of the IKEA vision, business idea and concept. IKEA utilizes a great long-term strategy of cost leadership which has shown to be successful on a global scale. They aim to keep prices low for those who can't afford it, allowing the customer to be satisfied with their options.  So the current strategies supposedly different compared with company's core values, because the strategies are developed based on companies SWOT analysis and TOWS matrix.  All strategies also shall aligned with environment factors (internal or external environment).

PART 1

Identify strategic issues or problems appear in organization’s current situation.

PART 2

Analyse a company's internal and external environment in identifying strategic long-term direction, its resources and competitive capabilities for crafting an appropriate strategy. You can analyse the strategic audit by analysing the company’s internal and external forces as suggested below:

Internal Analysis:

1. Company’s name
2. Company’s type and the industry
3. Vision, Mission, Objectives and Current Strategies – You are required to analyse a vision, mission and objectives of the organization and please discuss whether these statements fit with company’s stated (current) strategies.
4. The list of BOD
5. The list of Top Management Team
6. Organizational Structure – Discuss type of structure
7. Financial Analysis
8. VRIO Analysis (Optional)

External Analysis:

1. Please analyse STEEP (Socio-cultural, Technology, Ecology, Economy, Political/Legal) which influences the related industry.
2. Please analyse the industry using 5 Forces Competitive Model by Michael Porter.

Situational Analysis

You are required to use strategic tools (SWOT & TOWS analysis; optional - IFAS EFAS & SFAS)

PART 3

Propose the best strategy/ strategic options/ recommendations to the management to strengthen the company’s competitive position and future strategic and financial performance.

Best strategy/ strategic options/ recommendations must be BASED on analyses in Part 2.